Haley Brouillette, CEO

Haley  founded Brightside Financial with a clear purpose: to serve people with honesty, heart, and the kind of financial guidance she'd want for her own family. What began as a vision to provide reliable retirement solutions has grown into a thriving firm that helps individuals, families, and business owners plan confidently for the future—one meaningful relationship at a time.

As Founder and CEO, Haley leads with both passion and presence.  As a licensed independent agent, she works closely with clients to craft customized financial strategies built around their goals. Her approach blends deep industry expertise with genuine care, making Brightside Financial a firm rooted not just in results, but in trust.

Haley’s commitment to excellence is backed by continual education, ongoing training, and an active pulse on market trends. But what truly drives her is a lifelong desire to uplift others—to make a difference, not just a transaction.

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Originally from West Virginia, Haley recently made central Virginia her new home and has embraced the adventure with open arms. She and her husband love discovering new restaurants, hiking scenic trails, and kayaking whenever they get the chance. At home, she recharges with her cat Aphrodite by her side and a travel itinerary always in the works. Haley’s enthusiasm, reliability, and heart for people make her an essential part of the Brightside misson.